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The 7 biggest mistakes in crisis communication

The 7 biggest mistakes in crisis communication

Effective crisis communication is of utmost importance for companies in today’s fast-paced and interconnected world. It protects the company’s reputation and maintains public trust. However, there are seven common mistakes that should be avoided. The first...
Rhetoric Tip: Opposites attract rhetoric

Rhetoric Tip: Opposites attract rhetoric

Opposites attract rhetoric When two boxers stare into each other’s eyes at the weigh-in, the tension is ripping. Whether in boxing, tennis, soccer, in battle, in rounds of talks, in a meeting or in a chancellor’s duel, whenever people or groups face each...
Sprezzatura – How to make effortful things seem easy

Sprezzatura – How to make effortful things seem easy

How can one still retain a certain lightness in the face of all the current challenges? The Italians have their own word for this: sprezzatura. In Italy, this describes the phenomenon of making a strenuous or challenging activity seem easy and effortless. The...

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