by Hans Lego | Dec 19, 2017 | Uncategorized
It’s almost a cult: for Christmas, there are product-free commercials from our retailers for free. Her stories stay in the memory and her brand in conversation. Edeka is celebrating Christmas this year in 2117, when robots dominate the world and people have...
by Nikolai | Feb 22, 2017 | Uncategorized
Sustainability of companies not only serves the responsibility, but can be a sales turbo. According to studies, up to 40% of Germans are willing to spend more on a product if the company is socially engaged. But of course only if they relieve the company of its...
by Hans Lego | Feb 14, 2017 | Uncategorized
A strategy for successful image formation is always a tightrope walk. Whoever floats with the current, does not notice, who ventures out of the reserve does not make friends only. We have examined two extremes here. Trigema boss Wolfgang Grupp and Tesla founder Elon...