It’s almost a cult: for Christmas, there are product-free commercials from our retailers for free. Her stories stay in the memory and her brand in conversation.
Edeka is celebrating Christmas this year in 2117, when robots dominate the world and people have fled. A single robot finds clues to people’s Christmas and goes in search of them. In the end, he finds a family that celebrates Christmas in the forest and gets a heart free. “Without love, it’s just a party” is the motto. The video has 3.7 million views on Youtube and 5.7 million on Facebook. The campaign was realized with the hashtag #non-without the agency Jung von Matt. The own benchmark of the video “coming home” of 2015 is unlikely to be reached.
At the Otto Christmas movie a bus stops because of a landslide in the mountains of Bolivia. When it comes to religious and racial clashes between inmates, a girl can bring peace by singing Feliz Navidad. “Christmas together” is displayed. For the video Otto has also criticized and responded to it in the comments. The film was “A beautiful idea – especially in this time! Because we love diversity and respect every human being. “After all: 3.4 million clicks on Youtube. A success also for the agency HEIMAT.
Penny has created the hashtag # zeitsichzuversöhnen with the agency Serviceplan Campaign and also made a video online. In the plot, a mother wants to reconcile with her daughter, after the two had parted in the dispute. In the metaphorical way to her daughter, the mother has to overcome some obstacles, but in the end she can find and reconcile with her. With more than 6 million clicks on Youtube and 5.4 million on Facebook, Penny is currently the leader of the three most successful candidates. The video was combined with an action to send reconciliation wine.
We can see that the videos can achieve very good reach and the brand names are present without them having to be emphasized explicitly. Such memory effects can be created by linking the actual content to an emotional story. You can also use this method in speeches or statements. Nikolai A. Behr, Managing Director of the Dict, explains how your messages stay in mind: https://www.youtube.com/watch?v=dtjgIUpAk_c
The DICT wishes you a Merry Christmas and a successful start to the year 2018. We would be pleased to be your contact for communication and media training in the coming year.
Contact: office@medientraining-institut.de
