Crisis PR as seen from the textbook was on Sunday evening in the first at Anne Will. VW brand management Herbert Diess succeeds in placing successes in the show and to circumnavigate the most uncomfortable questions. If he answers, he has to laugh himself. What...
Athletes only resort to PR phrases. What is often criticized, now make individual athletes to the topic. They show that there is another way. “Anyone who addresses critical issues immediately triggers a scandal. All-life quotes are made into big lines. Due to...
On 31.01.2018, Trump gave his first real speech on the state of the nation. He had announced a conciliatory speech for all parts of society. In the first sentence he emphasizes his vision: “To make America big again – for all Americans” and received...
Jack Ma, CEO of Alibaba was asked at the World Economic Forum in Davos, how he stands as a trained teacher on education. There followed an exciting plea: “Being a teacher does not mean ‘I know better than you’, but ‘I know better because I...
It’s almost a cult: for Christmas, there are product-free commercials from our retailers for free. Her stories stay in the memory and her brand in conversation. Edeka is celebrating Christmas this year in 2117, when robots dominate the world and people have...
Sustainability of companies not only serves the responsibility, but can be a sales turbo. According to studies, up to 40% of Germans are willing to spend more on a product if the company is socially engaged. But of course only if they relieve the company of its...
