Today: emotionally touching with storytelling Good Morning Brands are increasingly becoming media and staging themselves through storytelling. How this works, shows our co-colleague and storyteller book author Petra Sammer with the story of the “wake-up...
What is your headline of the year 2018? Every year the Verein Deutsche Sprache selects the headlines of the year. The headlines are measured by how they summarize the essence of a contribution in a few words, and how they creatively use the wordplay wealth that the...
A 21-member jury has chosen the youth word 2018. It was chosen at the end of August among many proposed words. 30 terms were final to choose from and about 1.5 million votes were cast. Among the nominees for the winning word were words like “lindnern”...
Regular training for emergencies is essential. What appears to be a matter of course for pilots and the fire brigade is far from having arrived on the executive floors of all companies. Especially in the mid tier, the topic of crisis is often only perceived in an...
With Mr. Bruno Augustoni, the DIKT Deutsches Institut für Kommunikations- und Medientraining has been able to bring another long-term experienced, worldwide and multilingual professional negotiation and sales coach and management trainer on board. At the DIKT,...
The appointment of new CEOs often involves a change of strategy in large organizations. How strong these are? Prof. dr. Hutzschenreuter from the Technical University of Munich investigated and made an exciting discovery: CEOs change the course if they are like their...
