Confident in interviews – even under pressure
Media training for executives is often underestimated—until the moment of truth arrives. In front of cameras and microphones, expertise alone is not enough. A careless remark, an unclear stance, or a lack of preparation can quickly undermine trust and damage...
Mini-Signals, Big Impact
Many leaders underestimate just how much mini-signals can have a big impact. They believe their words are clear enough, yet in practice, misunderstandings, distortions, or unintended reactions often occur. This gap between intended and perceived messages is especially...
Why miscommunication makes a cyberattack expensive
Digital attacks cause enormous economic damage every year. According to Bitkom, German companies face around €223 billion annually from immediate impacts such as data loss, system outages, or ransom demands. However, this figure only captures the visible part. The...
Communicating transformation clearly: What employees really hear
When organizations initiate major change, the way internal communication is handled determines whether employees feel orientation and security. Especially during transformation phases, it becomes clear how closely transformation, communication, and employees are...
Emotional Storytelling in Leadership: Why Emotions Beat Numbers
To make a real impact, emotional storytelling in leadership is essential. While polished spreadsheets and flawless calculations may impress, they rarely move people. Instead, employees respond to purpose, clear direction, and a leader’s visible commitment. Moreover,...
In Lout.plus finden Sie heute unsere 7 Tipps von Medientrainer Dr. Nikolai A. Behr zur Vermeidung von Fehlern in der Krisen-Kommunikation. lout.plus/Experten/K… pic.twitter.com/cx50…
