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Trust determines crisis resilience

Trust determines crisis resilience

Trust crisis communication has become a decisive leadership skill in a world shaped by deepfakes and disinformation. Last week I delivered a keynote on the risks posed by AI-generated fake news. During the session, a moment occurred that revealed more about our...

2026: A year of synthetic crises?

Crisis communication is currently undergoing a fundamental transformation.Not because organizations are getting into trouble more often, but because crises today emerge differently: faster, more complex, and deliberately manipulative. What used to take hours or days...