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Communication is an important factor: how companies with sustainability increase sales
Sustainability of companies not only serves the responsibility, but can be a sales turbo. According to studies, up to 40% of Germans are willing to spend more on a product if the company is socially engaged. But of course only if they relieve the company of its...
Smart polarizing – when corners and edges make sense
A strategy for successful image formation is always a tightrope walk. Whoever floats with the current, does not notice, who ventures out of the reserve does not make friends only. We have examined two extremes here. Trigema boss Wolfgang Grupp and Tesla founder Elon...