Tipps for professional Media appearance

Today: emotionally touching with storytelling Good Morning Brands are increasingly becoming media and staging themselves through storytelling. How this works, shows our co-colleague and storyteller book author Petra Sammer with the story of the "wake-up light" by...

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Headline of the Year 2018

What is your headline of the year 2018? Every year the Verein Deutsche Sprache selects the headlines of the year. The headlines are measured by how they summarize the essence of a contribution in a few words, and how they creatively use the wordplay wealth that the...

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“Youth-Word” of the year 2018

A 21-member jury has chosen the youth word 2018. It was chosen at the end of August among many proposed words. 30 terms were final to choose from and about 1.5 million votes were cast. Among the nominees for the winning word were words like "lindnern" (that is doing...

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