The Crisis at Deutsche Bahn – More Than Just Operations
Summer 2024 – Deutsche Bahn is deeply entrenched in crisis, not only in terms of its rolling stock but, more critically, in its leadership communication. What is unfolding within the company’s internal channels goes beyond frustration – it feels like a silent outcry from those working on the front lines daily.
A quote from a train conductor sums it up perfectly: “Not a single day goes by where anything works here.”
This is a clear sign that something is wrong – and it’s happening on multiple levels.
Crumbling Behind the Facade
Deutsche Bahn is investing billions and hiring vast numbers of staff, but the issues persist: malfunctioning air conditioning, overwhelmed teams, sold-out onboard refreshments. What’s missing is communication that truly earns its name.
The harsh reality is that many employees feel abandoned. There are no clear instructions, no reliable information, and no real feedback. Instead, there’s silence, empty promises, and negative headlines. This is not leadership in action; this is a gradual retreat.
As internal dissatisfaction finally breaks through and becomes public, the first reactions follow: new communication directives, new announcements, and stricter guidelines. But will that be enough? Will the teams follow through? The answer is still unclear.
Communication Determines Trust – and Leadership
Leadership is not about sitting at the top. Leadership is about connecting with people.
Those who wish to influence others must speak up – clearly, honestly, and regularly. Not occasionally, but in everyday situations. Not in presentations, but in conversations.
Especially in challenging times, what counts is not the perfect strategy, but personal presence. Leadership needs people, not empty phrases. It requires character, not glossy rhetoric.
One thing is certain: Teams don’t follow titles. They follow people – and the language that resonates with them.
The 5 Principles of Effective Leadership Communication
1. Listen – Instead of Waiting
Responsibility begins with understanding. Leaders who fail to listen actively lose their connection with the team and, over time, their support.
2. Transparency – Even on Difficult Topics
Half-truths and strategic silence destroy trust. Speaking plainly fosters clarity and opens the door to constructive solutions.
3. Allow Feedback – Not Block It
Leaders don’t just need agreement; they need a mirror – honest feedback. Seeking this shows strength.
4. Show Presence – Not Just During Crises
True visibility doesn’t come from calendar appointments. It’s built on reliability – through consistency, not crisis rhetoric.
5. Speak Clearly – Instead of Using Jargon
Words are leadership tools. Leaders who only deliver clichés won’t be taken seriously. Clarity creates connection.
Conclusion: The Price of Silence in Leadership Communication
Leadership communication is not a luxury – it’s essential for trust, direction, and cohesion.
Those who fail to speak leave room for rumors to thrive. Leaders who retreat will be perceived as weak. And those who don’t explain themselves create space for mistrust, uncertainty, and resistance.
Therefore, communication is not optional – it’s a necessity. Especially in Germany. Especially in times when people are waiting for answers.
Want to Improve Your Leadership Communication?
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