A webinar or online meeting differs in many ways from a face-to-face event. First and foremost, it’s a big challenge to get the content across to your audience in the same way as you would on-site. But to get your message across impressively, there’s one important thing to consider first. The audience must feel personally addressed.
How can you achieve this? Sure, by looking them in the eye. But that’s easier said than done. I’m sure you’re familiar with the tendency to look into your own or your audience’s image during an online meeting, rather than into the camera.
So how can we remind ourselves to look into the camera more often to really engage the audience?
Dr. Nikolai A. Behr reveals his little secret tip here, a post-it smiley. This little reminder next to the laptop camera will remind you to look into the camera.
Of course, there is also the possibility of a more professional variant, the teleprompter. By combining a monitor and a mirror in front of your camera, a teleprompter projects the images of all your participants directly in front of the camera. This way you can have a view of the meeting at the same time and give the audience the feeling of eye contact.
Either build your own teleprompter or take a look at our equipment list where we have linked ours.