News
Confident in interviews – even under pressure
Media training for executives is often underestimated—until the moment of truth arrives. In front of cameras and microphones, expertise alone is not enough. A careless remark, an unclear stance, or a lack of preparation can quickly undermine trust and damage...
Mini-Signals, Big Impact
Many leaders underestimate just how much mini-signals can have a big impact. They believe their words are clear enough, yet in practice, misunderstandings, distortions, or unintended reactions often occur. This gap between intended and perceived messages is especially...
Why miscommunication makes a cyberattack expensive
Digital attacks cause enormous economic damage every year. According to Bitkom, German companies face around €223 billion annually from immediate impacts such as data loss, system outages, or ransom demands. However, this figure only captures the visible part. The...