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It’s Not the Costs That Shock – It’s the Communication

Why cost-cutting measures often turn into a trust problem When companies need to reduce expenses, the economic reasons are usually obvious. Rising energy prices, higher transport costs, or uncertain project forecasts force many organizations to react faster than they...

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Trust determines crisis resilience

Trust determines crisis resilience

Trust crisis communication has become a decisive leadership skill in a world shaped by deepfakes and disinformation. Last week I delivered a keynote on the risks posed by AI-generated fake news. During the session, a moment occurred that revealed more about our...

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