Crisis-PR as from the textbook: The Diess-Diesel discussion at Anne Will
Crisis PR as seen from the textbook was on Sunday evening in the first at Anne Will. VW brand management Herbert Diess succeeds in placing successes in the show and to circumnavigate the most uncomfortable questions. If he answers, he has to laugh himself. What...
Too little personal profile? This is how top athletes express themselves
Athletes only resort to PR phrases. What is often criticized, now make individual athletes to the topic. They show that there is another way. “Anyone who addresses critical issues immediately triggers a scandal. All-life quotes are made into big lines. Due to...
Placid or Complacent – Is Your Speech Style Like Donald Trump’s?
On 31.01.2018, Trump gave his first real speech on the state of the nation. He had announced a conciliatory speech for all parts of society. In the first sentence he emphasizes his vision: “To make America big again – for all Americans” and received...
Strong statement from Alibaba founder Jack Ma
Jack Ma, CEO of Alibaba was asked at the World Economic Forum in Davos, how he stands as a trained teacher on education. There followed an exciting plea: “Being a teacher does not mean ‘I know better than you’, but ‘I know better because I...
In Lout.plus finden Sie heute unsere 7 Tipps von Medientrainer Dr. Nikolai A. Behr zur Vermeidung von Fehlern in der Krisen-Kommunikation. lout.plus/Experten/K… pic.twitter.com/cx50…
