{"id":7603,"date":"2020-01-17T14:40:24","date_gmt":"2020-01-17T14:40:24","guid":{"rendered":"https:\/\/www.medientraining-institut.de\/crisis-communication\/"},"modified":"2023-05-19T15:00:28","modified_gmt":"2023-05-19T15:00:28","slug":"crisis-communication","status":"publish","type":"page","link":"https:\/\/www.medientraining-institut.de\/en\/crisis-communication\/","title":{"rendered":"Crisis communication"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″ custom_margin=”44px||”][et_pb_fullwidth_slider module_class=”et_fullscreen_slider” _builder_version=”3.19.18″ animation_style=”flip” auto=”on” auto_speed=”5000″][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/Cyberattacke.jpg” button_on_hover=”on” hover_transition_delay=”200ms” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/brennendes_haus.jpg” background_position=”bottom_center” button_on_hover=”on” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/Arbeitsunfall.jpg” button_on_hover=”on” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/metoo_hand.jpg” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/strae-mit-auto.jpg” background_position=”top_center” button_on_hover=”on” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/mu\u0308llberg.jpg” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/hacker_quer.jpg” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/silos_breit.jpg” background_position=”top_center” button_on_hover=”on” sticky_transition=”on”][\/et_pb_slide][et_pb_slide use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”3.19.18″ background_image=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/01\/Krise_wirtschaft.jpg” button_on_hover=”on” sticky_transition=”on”][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#333333″ custom_padding=”10em||10em|”][et_pb_row _builder_version=”3.25″ custom_padding=”||8em|”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text ol_position=”outside” admin_label=”Text – Our Team” _builder_version=”3.27.4″ text_font=”Helvetica Neue Light|300|||||||” text_text_color=”#ffffff” text_font_size=”3em” text_line_height=”1.2em” link_text_color=”#fc0573″ ul_font=”Helvetica Neue Regular||||||||” ul_text_align=”left” ul_font_size=”1em” ul_line_height=”1.1em” ol_font=”Helvetica Neue Regular||||||||” ol_text_align=”left” ol_font_size=”1em” ol_line_height=”1.1em” header_font=”RockWell||||||||” header_text_align=”center” header_font_size=”4em” header_line_height=”1.2em” header_2_font=”RockWell||||||||” header_2_text_align=”center” header_2_text_color=”#f04e28″ header_2_font_size=”2.5em” header_2_line_height=”1.2em” header_3_font=”RockWell||||||||” header_3_text_align=”right” header_3_text_color=”#f04e28″ header_3_font_size=”1.8em” header_3_line_height=”1.2em” header_4_font=”RockWell||||||||” header_4_text_align=”center” header_4_text_color=”#f04e28″ header_4_font_size=”1.6em” header_4_line_height=”1.2em” header_5_font=”RockWell|300|||||||” header_5_text_align=”right” header_5_text_color=”#ffffff” header_5_font_size=”1.5em” header_5_line_height=”1.2em” header_6_font=”Helvetica Neue Thin|100|||||||” header_6_text_align=”right” header_6_text_color=”#ffffff” header_6_font_size=”1.1em” header_6_line_height=”1.2em” text_orientation=”justified” custom_margin=”||0px|” custom_padding=”||0px|” header_font_size_tablet=”3em” header_font_size_phone=”2em” header_font_size_last_edited=”on|phone” saved_tabs=”all”]<\/p>\n

Crisis communication<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ background_color=”#333333″ custom_margin=”||44px” hover_enabled=”0″ column_structure=”1_2,1_2″ disabled_on=”on|on|on” disabled=”on” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#000000″ use_background_color_gradient=”on” custom_margin=”|-339px|0px|”]<\/p>\n

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Current<\/h3>\n

Webinar with crisis communication expert Rainer Westermann<\/p>\n

Help for SMEs in crisis<\/p>\n

49 EUR instead of 199 EUR<\/span><\/h3>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2020\/03\/89951217_2954185657992564_8093000905848258560_o.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ custom_padding=”|||0px”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.7″ custom_margin=”||73px” hover_enabled=”0″ disabled_on=”on|on|on” disabled=”on” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/dikt.clickmeeting.com\/webinar-mit-dem-krisenkommunikations-experten-rainer-westermann\/register” url_new_window=”on” button_text=”Watch the webinar now!” button_alignment=”center” _builder_version=”3.19.18″ custom_button=”on” button_text_size=”37px” button_text_color=”#ffffff” button_border_width=”7px” button_border_radius=”5px” button_font=”|700|||||||” background_layout=”dark” button_text_shadow_style=”preset2″ button_text_shadow_horizontal_length=”0.03em” button_text_shadow_color=”rgba(255,255,255,0.2)”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ custom_margin=”||54px”]<\/p>\n

The DIKT’s crisis communication offer<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_color=”#333333″ column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#000000″ use_background_color_gradient=”on” custom_margin=”|-339px|0px|”]<\/p>\n

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Here we simulate the course of a real possible crisis. We take a lot of preparation time for this. You will be confronted with crisis situations as realistically as possible. This is where previously developed messages and communication goals are put to the test.<\/p>\n

l<\/strong>anguages: German, English, French, Italian, Spanish<\/p>\n

Coaches<\/strong>:<\/p>\n

Dr. Nikolai A. Behr<\/span><\/a><\/span><\/p>\n

Georg von Stein (Dipl.-Kfm.)<\/span><\/a><\/span><\/p>\n

Jaqueline Rupp<\/span><\/a><\/span><\/p>\n

Detlef Brendel<\/span><\/span><\/a><\/span><\/p>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2019\/02\/Krisenkommunikation-DIKT.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”mailto:office@medientraining-institut.de” button_text=”Request now” _builder_version=”3.19.18″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”79px|421px||” custom_padding=”|0px||” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2019\/12\/AdobeStock_180277815.jpeg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#000000″ use_background_color_gradient=”on” custom_margin=”|-700px|0px|”]<\/p>\n

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What is a crisis?<\/h4>\n

 <\/p>\n

    \n
  • It occurs unforeseen and often from outside (hacker attack, force of nature, technical or human failure, behaviour of employees).<\/li>\n
  • \u00a0It forces the company to act immediately (damage repair and communication, internal and external).<\/li>\n
  • It requires the deployment of a crisis management team and special crisis communication.<\/li>\n
  • It triggers high time pressure.<\/li>\n
  • It has a defined end (as opposed to a conflict).<\/li>\n
  • It has an impact on the reputation of the company and\/or its employees.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”79px|421px||” custom_padding=”|0px||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#000000″ use_background_color_gradient=”on” custom_margin=”|-700px|0px|”]<\/p>\n

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    \n

    Can we prepare for a crisis?<\/h4>\n

    \u00a0<\/h4>\n

    Not only can we, we have to! When a crisis occurs, structured risk and crisis management is essential to<\/strong><\/p>\n

     <\/p>\n

      \n
    • to be able to communicate proactively (act instead of react!)<\/li>\n
    • to protect all participants<\/li>\n
    • to avoid negative reporting<\/li>\n
    • and thus to protect the reputation of the company and to minimize or completely exclude (financial) consequential damage<\/li>\n<\/ul>\n<\/div>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ background_color=”#333333″ custom_margin=”78px||” column_structure=”1_2,1_2″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_color=”#000000″ use_background_color_gradient=”on” custom_margin=”|-574px|0px|”]<\/p>\n

      \n
      \n
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      Crisis management in 5 phases<\/strong><\/h4>\n

       <\/p>\n

      Phase 1: Preliminary planning
      <\/strong><\/p>\n

        \n
      • Definition of strategic protection goals<\/li>\n
      • definition of responsibilities<\/li>\n<\/ul>\n

         <\/p>\n

        Phase 2: Risk analysis
        <\/strong><\/p>\n

          \n
        • Identification of risks within and outside the company<\/li>\n<\/ul>\n

          Phase 3: Prevention
          <\/strong><\/p>\n

            \n
          • Maintenance of all technical equipment<\/li>\n
          • Introduction of security concepts<\/li>\n<\/ul>\n

             <\/p>\n

            Phase 4: Crisis management
            <\/strong><\/p>\n

              \n
            • Activation of the crisis unit<\/li>\n
            • Action instead of reaction: react before external requests come<\/li>\n<\/ul>\n

              Phase 5: Evaluation
              <\/strong><\/p>\n

                \n
              • Regular review and analysis of all measures defined in phases 1-4<\/li>\n<\/ul>\n

                 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.medientraining-institut.de\/wp-content\/uploads\/2019\/12\/IMG_9412_kontrast.jpg” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”3.23″ custom_margin=”106px||”][\/et_pb_image][et_pb_text _builder_version=”3.27.4″ text_font=”||||||||” header_font=”||||||||” background_color=”#000000″ use_background_color_gradient=”on” custom_margin=”|-552px|0px|”]<\/p>\n

                \n
                \n
                \n

                Dr. Nikolai A. Behr, CEO DIKT, keynote address to the Munich Security Network on crisis prevention<\/p>\n

                Photo: brain script<\/p>\n

                 <\/p>\n

                 <\/p>\n<\/div>\n<\/div>\n<\/div>\n

                [\/et_pb_text][et_pb_text _builder_version=”3.27.4″][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_button button_url=”mailto:office@medientraining-institut.de” button_text=”Request crisis communication training now” _builder_version=”3.19.18″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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