Branch of Business Expertise

We speak your language. We know your topics and tasks in the market. Through years of experience in the training and the preparation for it, througour own experience in the media and in coaching.
Here we have briefly presented our individual industry focuses with the respective competences of the trainers.

Convince yourself.


For International Players and large companies in the industrial sector, Georg von Stein and Dr. Nikolai Behr have been successfully working as a trainer for many years. They regularly coaching both communications managers and board members. Especially in the area of environmental communication, Jürgen Pfeiffer (Hamburg office) has broad experience from his work as press spokesman for TetraPak Germany. Dr. Detlef Geiger (Frankfurt office), as head of Hill + Knowlton Germany, advised and supported numerous companies in their communication, including energy companies. Dominik Schott has successfully trained the executives of an energy company for presence and conciseness.


IT / High-tech / Telecommunication

Many DIKT-Coaches have years of experience in this field. Gunther Schnatmann has been training international IT companies in the software sector since 1996. This to a large extent, together with Georg von Stein, who himself also worked for other IT companies in the software and hardware sector. Corinna Kriesemer has many years of experience in the hardware and telecom sector, worked as spokeswoman for Ericsson and Wacom. Volker Jacob worked in European communications for Handspring, Iomega, Logitech and Nero. Dominik Schott has coached Cisco, Citrix and others. worked as well as department heads coached by call centers.


One of the core areas of DIKT. Dr. Nikolai Behr has the widest experience as the founder of BMW’s company TV. Gunther Schnatmann regularly trains companies from the automotive supply industry. Two of our site managers have worked as press spokespersons for automotive companies: Jürgen Pfeiffer (Hamburg) at Ferrari Germany and Volker Jacob (Switzerland) at Hyundai Europe.

Law Firms / Consulting Companies

Gunther Schnatmann has advised numerous law firms and auditing companies in a communicative manner. He knows the special challenges of this industry, makes the responsible partners fit for the outside appearance in front of the business and trade press as well as for TV appearances.
Dominik Schott has trained the managing directors and press officers of medium-sized management consultancies for appearances in front of the camera.


Dr. Detlev Geiger has over 30 years of experience in national and international health communication. For many years he was a member of the European Health Management Team of the PR agency Hill & Knowlton, whose German branch he headed.
Dr. Nikolai A. Behr serves numerous customers in the pharmaceutical industry. Dr. Ralf Schneider has regularly and intensively trained those responsible for a well-known OTC manufacturer, even in crisis situations.

Online Companies / Start-Ups / Media- & Publishing Companies

Numerous web companies from job boards to online travel portals have been regularly trained by Gunther Schnatmann and Georg von Stein. Corinna Kriesemer (Düsseldorf Office) also has industry expertise here. Dr. Nikolai A. Behr has a broad background in marketing and production in positions of responsibility for TV channels and corporate communications. He is also supporting Start-Ups, as coach and Business Angel.

Dominik Schott has also been a radio and TV presenter for several stations for more than 25 years.

Consumer Goods / Lifestyle

In the food / consumer goods sector, Dr.Ralf Schneider support various companies with their communicative tasks. Jürgen Pfeiffer has extensive experience in the lifestyle sector, including through his spokesman’s work for Ferrari Deutschland.Among other things, Gunther Schnatmann and Georg von Stein worked for the manufacturers of consumer electronics. Dominik Schott successfully works as a coach for Philip Morris and Tchibo.


Dr. Nikolai A. Behr is an active consultant to a wholesale agribusiness company. Gunther Schnatmann coached executives of a subsidiary of Metro AG and played various crisis situations in media training sessions for internationally operating retail groups. Georg von Stein has many years of experience in communications consulting for retail companies.

Research and Education

Dr. Nikolai A. Behr ist seit Jahren als Hochschul-Dozent und Professor mit der Wissenschafts- und Bildungsszene vertraut, kennt deren spezielle kommunikative Anforderungen als Insider. Gunther Schnatmann trainierte private Träger aus dem Bereich der Erwachsenenbildung, welche sich im harten Wettbewerb mit klaren Botschaften positionieren müssen.

Dr. Nikolai A. Behr has been familiar with the academic and educational scene as a university lecturer and professor for many years and knows their special communicative requirements as an insider. Georg von Stein trained private adult education providers, who have to position themselves in the face of tough competition with clear messages.

Public Institutions /Politics

From the Berlin office Christoph Lang is responsible for trainings of politicians and representatives of public institutions. Christoph Lang was for many years political correspondent for newspapers of the Axel Springer publishing house as well as speaker of the citizens of Berlin economic senator and communication manager of the public marketing institution Berlin partner.

Ottmar Berbalk is the contact person for Dict customers in Brussels. The longtime policy director and Brussels correspondent for the news magazine FOCUS knows the requirements of the Brussels political and media scene very well. Ottmar Berbalk is present with a consulting office in Brussels, looks after u. a. the institutions of the German Business Association Asset Management and Union Petroliere Europeenne Independante (UPEI).
An international focus also has Ralf Schneider, who advises foreign state governments in the EU area and makes them fit for their media appearances.
In addition, TV pros Michaela Stricker and Georg von Stein have been specializing in this topic for many years. Our trainer Dominik Schott has been moderating podium discussions with politicians for 10 years and knows exactly where the pitfalls are. Dr. Nikolai A. Behr and Gunther Schnatmann have been advising politicians of all parties as well as political and public institutions for more than ten years.

Financial Service Providers and Insurance Companies

Gunther Schnatmann and Dr. Nikolai A. Behr has repeatedly trained employees of financial institutions for internal and external communication. Likewise, online companies in the financial sector and insurance companies were among the media training clients of Gunther Schnatmann.
Dominik Schott has trained executives at a large German bank and several financial service providers in recent years.


Gunther Schnatmann has worked in recent years for NGOs (non-governmental organizations, charity sector). From fundraising to addiction help to crisis scenarios. Dr. Nikolai A. Behr has been running his own charity projects for many years and is an absolute specialist in this field.
Dominik Schott has been working as moderator and trainer for the largest social association in Germany for 15 years.

Tourism/ Travel

Like Gunther Schnatmann , media coach Georg von Stein has looked after several tour operators with a focus on online sales.  Karsten Lohmeyer has been active as a trainer for the travel group TUI for years.


Overview Training

Medientraining Professionell
You get to know the working methods of the media and the basics of statements and interviews.

Medientraining Print Spezial
You get deeper insights into print journalism (including trade journals, business press and news magazines).

Medientraining CEO
As a leader, you will receive an in-depth on-to-one training with one or two coaches.

Kommunikation und Krisenbewältigung Web 2.0
Dangers, Traps and Solutions in the World of Web 2.0.

Persönlichkeit und Profil
The focus of this training is on the successful presentation of your person – in front of an audience, in discussion groups, or in front of business partners and employees.

Here we simulate the course of a real potential crisis.

TV-Studio- und Podiumsdiskussion
You have to present your position precisely and succinctly to an interviewer or moderator. We show you how.

Press conferences can be unpredictable. You present your topic, but the journalists ask questions about some unforeseen topics.


Next 1-day open media training seminar

September 12, 2018

Training location: Munich

training content
• Basic, medial knowledge
• Professional dealing with media and journalists
• Practical exercises: statement and interview

training costs
€ 1.250,00 (plus VAT) per person
(at least 3 participants, max 6 participants)

• Dr. Nikolai A. Behr (media training)
• Georg von Stein (media training)

Registration / Contact
+49 (89) 800 33 450
office (at) medientraining-institut.de


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1 day ago
The 6 most important elements in a crisis according to NATO spokesperson Oana Lungescu @NATOpress : 1) Clear crisis management rules 2) Situational awareness 3) Trained spokespeople 4) Myth busting 5) Coordination 6) Exercises #ccc7 #crisiscommunication #NATO #defence https://t.co/PvrVsN5NYw DIKT_Muc photo
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3 months ago
Good talks and insights at the German Digital Summit in Nuremberg! https://t.co/fI7yRfnnWt
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@bitkom Digital Summit Germany #Nuremberg. Inspiring Digital Woman Power with Federal Digital Minister @DoroBaer , Bavarian Digital Minister @gerlach_judith & Federal Minister of Justice Katharina Barley @BMJV_Bund . innovative Bavarian #vr #ar tech @Vuframe with CEO @AZeitler. https://t.co/zP9Ni7iB28
3 months ago
Great moments: hillarious talk #sxsw 2018 on sucessful woman, cooking & brand building. Nikolai A. Behr, Kendall Coleman, Ellen Bennett, Gabriella Dalkin & Mackenzie Barth. Audio recoding of the session: https://t.co/0ERwj7dcIb @WhatsGabyCookin @ellencbennett @mackenzibarth @sxsw https://t.co/GtPNQ6tQZB DIKT_Muc photo
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MP Markus Söder fordert beim Wirtschaftsbeirat eine Überarbeitung der DSGVO und warnt gleichzeitig vor den Datenmonopolen einzelner Anbieter. Mit KI und Quantencomputer will Söder in Bayern international wettbewerbsfähige Digital-Kompetenz aufbauen. @WBBayern @Markus_Soeder https://t.co/N5VqmOoQnE DIKT_Muc photo